The Goal

The Goal:

Accelerate patient acquisition by reducing lead response times from hours to seconds.

The Challenge:

Overcoming Lead Attrition in a Busy Medical Practice

Summit Aesthetics was investing heavily in digital advertising to drive inquiries for high-ticket procedures. However, their success created a bottleneck: the front desk was overwhelmed, and high-value leads were going cold.

  • The Response Gap: In the world of elective procedures, the first practice to respond usually wins the patient. Summit found that inquiries coming in after-hours or during busy surgical blocks were waiting hours for a callback.
  • Disconnected Channels: With leads reaching out via Instagram, Facebook, and website forms, the staff struggled to track conversations across fragmented platforms.
The Sollos Solution

The Sollos Solution:

24/7 AI-Powered Lead Management

We implemented a custom lead generation and nurturing architecture designed to stop “lead leaks” and provide instant patient engagement.

  • Instant SMS Follow-Up: We built a workflow that triggers a personalized SMS response within 60 seconds of any new inquiry, ensuring the patient feels seen immediately.
  • Automated Qualification: The AI initiates a brief conversation to pre-qualify the patient’s interest before providing a direct link to book a consultation, removing the need for “phone tag.”
  • Unified Conversations Inbox: We merged all social DMs and webchat into one central dashboard, allowing the staff to manage every patient interaction from a single screen.
The Results

The Results:

Measurable Growth and Operational Efficiency

45%

Increase in lead-to-consultation conversion rate.

15+

Hours of manual administrative work saved per week.

100%

Lead Capture: Every inquiry now receives a response in under one minute, 24/7/365.

Quick Facts

Platform:

Sollos (GoHighLevel)

Core Focus:

Lead Response Time

Location:

California

Industry:

Sollos Tools Used
  • Unified Conversations Inbox

  • SMS Automation Workflows

  • AI-Driven Scheduling

  • HIPAA-Compliant CRM

The Growth Impact
  • 45% Booking Increase
  • 15+ Admin Hours Saved
  • <1 min Response Time
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Start Your Story

Get the same system Summit Aesthetics uses to scale.

Why Automated Lead Management is the Key to Scaling Your Practice

As this plastic surgery lead management case study demonstrates, success in the modern aesthetic market depends on speed. When a prospective patient inquires about a procedure, they are looking for a practice that is responsive, professional, and accessible.

By shifting from a manual “hope-based” follow-up to an  automated patient engagement model, Summit Aesthetics transformed its front office from a cost center into a growth engine.

Implementing medical practice automation doesn’t just improve your bottom line; it protects your brand reputation. Whether you are looking to increase ROI on your ad spend or simply want to give your team their time back, an AI-driven CRM provides the scalability needed to grow without increasing headcount.

We specialize in building the workflows that turn patient interest into actual surgeries.